Personalization with HapYak is the most modern, scalable and efficient approach to ensuring your video delivers a unique experience to each viewer - to create an Audience of One. You can read more on the basics of video personalization here.
We frequently work with Agencies who are working on high visibility one-off projects for their clients. And the first question is always, "how can we ensure a seamless integration of personalized elements with the video?" At the end of the day, success for projects like these is measured by how much the client is amazed by this personalized interactive experience.
With that in mind, here are our 6 key tips for producing video with personalization in mind.
- Think of the personalized annotations as existing on a "magic layer of glass" on top of the video.
- The entire text that has will have personalization should be in a HapYak annotation and none of it in the video (ex/ Put "David's Certificate" in the annotation, not "David's in the annotation and "Certificate" in the video.)
- As you are creating drafts of the video, place all text elements that will have personalization in the top layer in After Effects, Motion, Blender, etc... That will help in designing the transitions and movements so that they behave just like those in the "magic layer of glass" that is HapYak over the video player. All drafts sent to clients can contain this text. The final draft (pix lock) should be exported without the text.
- Creative Constraint: Web video annotations are not frame accurate (because of all the different technologies used by the viewer to play them). So the start time of the annotation can be fixed to within 7/30 of a second rather than 1/30 of a second (one frame). Design transitions and movements with this variability accordingly.
- Creative Constraint: Annotations can not be locked to the motion of an element in the video. So design transitions and movement of personalized elements accordingly.
- All of this leaves with you a toolkit that includes very sophisticated fades, movements in x-y space, rotations and zooms. If you use those as your creative constraints and design your interactive personalized experience with these in mind, you'll end up with a project that will wow the client and the viewer alike.